Sports Marketing Essay Example for Free

Sports Marketing Essay The business of sports is one of the fastest growing industries in the world. All over the globe, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a companys goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or publicity-related activity associated with an organised sporting event (or events), its personalities, or the celebrity lifestyle of its participants. There are two components of sports marketing; the marketing of sport and marketing through sports. Marketing of sport consists of the actual marketing of a particular sport such as rugby league or basketball. This includes, but is not limited to, signage, endorsements, print media, broadcast media, billboards, and news media. Examples of marketing through endorsements are Michael Jordan wearing Nike shoes or ex-rugby league player turned commentator Peter Sterlo Sterling on the Blue Haven Pool commercials. Any type of media that mentions a team or athletic organisations is an example of marketing through the use of media. WPT Enterprises, Inc. is a media and entertainment company engaged in the development, production, and marketing of gaming-themed, televised programming; the licensing and sale of branded consumer products; and the sale of corporate sponsorships. WPT Enterprises creates and produces the ? World Poker Tour which is a collection of poker tournaments featuring the worlds most professional and experienced players. It airs Wednesday nights at 9pm on the Travel Channel and consists of 16 high stakes poker tournaments filmed at glamorous locations throughout the world. It continues to be a rating juggernaut on the network. Each time the show has been aired, it viewers have grown ? often doubling its ratings over the two hour time slot. This long term deal allows the World Poker Tour to be a popular weekly fixture on the network, and provides a great promotional platform for the networks wide array of programs and series. In sports (poker in this particular instance), competition is the name of the game, but this competition is not just limited to the playing field (or card table), as sports teams (professional card players) and foundations continually compete for the support of fans, sponsors and governmental agencies ? this opens up the need for sports marketing programs. Sports marketing programs assist sports marketers who coordinate big sporting events in evaluating the success of their marketing and communications activities as well as the potential economic impacts of facilities, construction and expansion.

Teamwork Is The Key Ingredient Of Organisations Success Management Essay

Teamwork Is The Key Ingredient Of Organisations Success Management Essay In contemporary society, there is no doubt that teams are a ubiquitous feature of modern organisations and teamwork becomes a key ingredient of organisations success. However, there has been a hot controversy over an issue over the question of whether people working in teams always achieve their goals more efficiently and effectively than people working alone. Majority of organisational scholars provide a body of research to empirically prove that teams work better than people working alone whereas only minority of scholars strongly support that people who choose to work individually have a great deal of strengths rather than shortcomings. As a matter of fact, there are no absolutely rights and wrongs in all cases. Different people with various backgrounds and cultures have their own points of views perceiving things in a different way. Some lend support on collectivism or some are in favor of individualism. People with strong collectivist or individualist culture are all dependent u pon their normative culture norm which is determinant of how team function and development are being undertaking. Introduction This essay discusses whether it is true that people working in teams always achieve their goals more efficiently and effectively than people working alone and examines what similarities and differences are existent between people working in teams and people who working individually. This report builds several themes. It first of all defines what is meant by between people working in teams and people working alone. Secondly, it analyses the main issues discussed in the existing literature regarding goal setting, goal generation and goal striving at both team and individual level. Thirdly, it brings some arguments to demonstrate that teams tend to perform better and effectively rather than individuals do in terms of shared collaborative thinking, knowledge and skills, better decisions making and higher level of motivation. Fourthly, several possible failures of being involved in teamwork are also delineated. Subsequently, particular theories of team development apply across different c ultures are addressed. In addition, practical successful examples relating to team development from University experience is given. Finally, several important points addressed in the foregoing discussion are overall reminded in the implication section. Key findings from the literature Define team and people working alone Generally, team is defined as a distinguishable people who interact, dynamically, interdependently, and adaptively toward a common purpose and a set of valued goals or objectives, who hold themselves mutually accountable, and who have a limited life-span of membership (Salas, Dickinson, Converse and Tannenbaum 1992). That definition explicitly stands on the discipline that teams must share to be effective and efficient. On the contrary, people who prefer to work individually exert individual efforts toward personal valued goals and outcomes. Individuals are merely willing to work hard on their own task to the degree that they expect their efforts to be instrumental in obtaining outcomes that they value personally. Goal setting, Goal generation and Goal striving There is a body of research on the theories of team and individual motivation, their goal generation and their goal striving processes as well as their interrelations (Locke and Latham 1990). At a team level, team members generate common goals through consensus agreement and then take collective and coordinated actions towards accomplishing their goals. Team goal generation and goal striving involves a series of processes of analysis of the teams mission, specifying and prioritizing goals, and formulating plans for accomplishing team goals (Chen and Kanfer 2006). Similarly, individuals also establish a bundle of goals and designate subordinate task and plans which are perceived to be necessary for goal accomplishment. Even though individuals go through individual level goal generation, striving, they work on all these processes by themselves without others assistance and support. Nevertheless, team and individual goal accomplishment could be far more different. All processes in team goal generation, striving and accomplishment are built on shared or common interactions among team members. Most scholars only support teamwork that goal generation and goal striving can be meaningful when team members come to consensus with shared belief and effective team dynamics and coordinate their collective effort towards accomplishing common goals. Teams are more effective than individuals acting alone in terms of shared collective thinking, knowledge and skills, shared responsibility, better decisions making, higher level of motivation and having a leader. Shared collective thinking, knowledge and skills An adequate pooling of collaborative thinking, knowledge and skills from a number of people are the key elements of building an effective teamwork. Effective collaborative thinking and knowledge with various skills in different specific fields are collectively collected transforming into effective team understanding and decision making. Teams are particularly good at combining talents and providing innovative solutions to possibly unfamiliar problems. Compared with people who prefer working alone, they have limited ideas, knowledge and skills to accomplish a task. Hence, the wider knowledge and skills set of the team has a distinct advantage over that of the individuals since the individual level of understanding, problem solving and decision making are of lower quality. Better decisions making Teams are always deemed that they can make better decisions than individuals and team decision making has long been lauded as a vehicle for increasing participation, perceptions of fairness, and acceptance of decision outcomes (Brodbeck et al. 2007). Keyton and Beck (2008) argue that effective teams tend to produce evaluation of decisions which is often favored over analysis of the interaction so they are ones that make the best, correct and right decision according to some objectified standard. However, there is a possibility of individuals having some biased minds or subjective perspective to make decisions without sharing ideas with others. Those people do not have clear mind to identify, explore, and modify their value use to set goals and that influences goal accomplishment. Higher level of motivation Effective teams have higher motivation and performance levels than individual acting alone because of the effect of social facilitation. That is people are more energized and active when they are around other people (Carlopio and Andrewarthur 2008). The team process leads to a spirit of coordination, cooperation and commonly shared belief and value. Team members hold the spirit to help each other to be efficient working together. Their desired performance and outcomes are enhanced by their mutual support. With respect of individual motivation, each individual needs to adequately manage his or her own emotional equilibrium and affective reactions so as to perform appropriately. Individual obstacles to the attainment of goals that cannot be overcome through greater allocations of effort may in turn affect affective emotions; instigate revision and abandonment of broad goals. Therefore, it is not easy for individuals to motivate themselves to continue endeavoring toward accomplishing th e same desired goal when faced with obstacles. In addition, the big difference between people working in team and people working alone is that there is always a team leader who is responsible for guiding, directing and supervising team members actual effort to work in team. Team goal striving are then reinforced by the team leader. Several possible failures of working in team Nevertheless, teams are not panaceas that do not have flaws and mistakes are common in team building and development. In Hackman studies of team, he finds that not providing team members in autonomy, taking advantages of team to make all decisions instead of neglecting individuals make decisions when appropriate, recognizing and rewarding individuals instead of team, not boosting independence among team members, failing to be familiar with members and allocate member roles, not providing needed resources for the team are all common mistakes. Interdependence and interaction are key elements in teams. More team members involved in a team may inevitably encounter irreconcilable conflicts which lead to poor team performance. Poor communication, lack of trust, team commitment and team alignment, lack of collaboration and cooperation are major factors that violate some basic principles of team development. They are likely to generate and create confusion and frustration for team members, a nd that make them difficulty to exert collaborative effort to reach the desired goals and outcomes. How different cultures influence team development One of the most important influences on group effectiveness is culture norms represented in the team. Different cultures have different orientations toward what is appropriate in terms of team function and development (Thomas et al 1996). Individuals with different cultures are likely to have very different standpoints of how the team should go about the task, how they should interact with other team members, how member should behave in such a way to achieve the team goals. Many literature reviews focus on the distinction between individualism and collectivism introduced into cultural studies by Hofstede (1980). Individualism is regarded as the tendency to treat the self as the most significant social unit in contrast to collectivism is deemed as the tendency to treat the group to which one belongs, such as the family or work team, as the most significant social unit (Boreham 2004). United Stated is a typical example of an individualistic culture embedded with the self and equality. This culture is characterized by team patterns of behaviors that emphasize equality in resource sharing according to contribution and distribution of resources equally among members (Fiske 1990). Japan is rooted by collectivistic culture and characterized by team patterns of relationships that emphasize communal resource sharing and sacrifice for the team feature prominently (Thomas 2008). Hence, cultures with individualism and collectivism differ in ways in which they designate how their team functions toward achieving their team goals by using their normative belief. Practical examples Through several years of University life, I have gained a great deal of experience of working in teams. It is convincing to make me believe that working in teams is much better than working individually since the level of effectiveness and efficiency of performance were higher and goal achievement is much possible. One of my experiences on working in team, I was extremely satisfied with the entire team development and the outcome we strived toward in the end. We did successfully go through all the basic stages of team development which were forming, storming, confronting and performance. In the forming stage, we oriented all team members, established a clear team purpose, and elected a team leader who had the talent of leadership skills. In the storming stage, we clarified each members role by examining members weaknesses and strengths, established groupthink, and managed conflict. In confrontation stage, we provided feedback, motivated each other and maintained team cohesion. Finall y, we fostered continuous improvement and innovation encouraged introspection. Another experience was working on a big project by myself. A sense of frustration and helplessness were gained at the very start and until the end. There were no others assistance and support, no incentives to achieve the goals that I set, no feedback given to see if the project has been undergone in an appropriate way. As a consequence, performance was affected by my sense of frustration and an average mark for the project was given. Implications For the foregoing discussion, the similarity and differences are existent between people working in teams and people working individually have been examined above. Basically teams usually have goal setting, goal generation and goal striving as well as individuals. The attainment of the goal requires collaboration among members whereas individuals need to set and plan to achieve them by themselves. However, collective and collaborative effort may not be congruent with individual effort. More possibly, the former one works better than the latter one in terms of its goal accomplishment. Additionally, having shared collaborative thinking, more pool of knowledge and skills, better decisions making and higher level of motivation in teams may have an advantage over individuals who prefer working alone. Furthermore, culture is also vital element in determining how teams develop from the start to the end. People with a culture high in collectivism tend to work in teams toward a common and con sensus goal whereas people with a culture high in individualism stand for working alone toward his or her own goals. Conclusion To sum up, this essay has discussed whether people working in teams always achieve their goals more efficiently and effectively than people working alone. A comparative analysis on goal setting, goal generation and goal striving at team level and individual level has been delineated. Subsequently, the essay has explored some factors of why teams performing better and effectively rather than individuals do by using some examples of shared collaborative thinking, knowledge and skills, decision making and level of motivation. However, it has also pointed out that common mistakes always take place in teams so as to prove teams have flaws at times. Moreover, the essay has also explained that different cultural normative beliefs influence team function and development significantly. People tend to prefer working in teams or working individually depends upon whether they are rooted in collectivistic or individualistic culture.

Moral Complexity in the Making and Keeping of Promises Essay examples -

The making of a promise involves the voluntary giving of one's word that, if and when a particular circumstance or situation comes about, one will undertake to act in a manner defined by the terms of the promise one has given. The act of making the promise, in other words, implies a willingness to keep it. What is being agreed is that, on the basis of something said in the past, one's future actions will, insofar as the future is foreseeable, follow a particular course and no other. On the related, but rather different question of the motivation involved in keeping a promise, it may be that the promise-maker's acting or deciding in a particular way places him in a position identical to or in complete sympathy with the person to whom the promise has been made. Equally, it is, possible that events may turn out in such a way as to suggest that to keep the promise would be harmful to the interest of the person to whom it was made. Should this dilemma arise, whether or not the promise is kept must depend upon the particular circumstances of the case. Choosing not to keep a promise in such a situation would be not a demonstration of the promiser's inability to keep his word, but a clear indication of his quite proper awareness that, in deciding what course to take, the promiser has quite properly concluded that the interest of others must be placed before his own. This situation is philosophically interesting in two immediately apparent ways: firstly, because of the questions which it raises concerning the ways in which a present or future obligation might be argued to exist in relation to a promise given in the past; secondly, because it is possible to imagine a society in which the concept of keeping promises does not exist, s... ... that of being possible beneficiaries by my action. They do stand in this relation to me, and this relation is morally significant. But they may also stand to me in the relation of promisee to promiser, of creditor to debtor, of wife to husband, of child to parent, of friend to friend, of fellow countryman to fellow countryman, and the like; and each of these relations is the foundation of a prima facie duty, which is more or less incumbent on me according to the circumstances of the case." Bibliography: Foot, Philippa (ed.) Theories of Ethics Oxford University Press, 1990 Honderich, Ted (ed.) The Oxford Companion to Philosophy Oxford University Press, 1995 Mackie, J. L. Ethics: Inventing Right and Wrong Penguin, 1977 Norman, Richard The Moral Philosophers Oxford University Press, 1983 Ross, W. D. The Right and the Good London, 1930. Moral Complexity in the Making and Keeping of Promises Essay examples - The making of a promise involves the voluntary giving of one's word that, if and when a particular circumstance or situation comes about, one will undertake to act in a manner defined by the terms of the promise one has given. The act of making the promise, in other words, implies a willingness to keep it. What is being agreed is that, on the basis of something said in the past, one's future actions will, insofar as the future is foreseeable, follow a particular course and no other. On the related, but rather different question of the motivation involved in keeping a promise, it may be that the promise-maker's acting or deciding in a particular way places him in a position identical to or in complete sympathy with the person to whom the promise has been made. Equally, it is, possible that events may turn out in such a way as to suggest that to keep the promise would be harmful to the interest of the person to whom it was made. Should this dilemma arise, whether or not the promise is kept must depend upon the particular circumstances of the case. Choosing not to keep a promise in such a situation would be not a demonstration of the promiser's inability to keep his word, but a clear indication of his quite proper awareness that, in deciding what course to take, the promiser has quite properly concluded that the interest of others must be placed before his own. This situation is philosophically interesting in two immediately apparent ways: firstly, because of the questions which it raises concerning the ways in which a present or future obligation might be argued to exist in relation to a promise given in the past; secondly, because it is possible to imagine a society in which the concept of keeping promises does not exist, s... ... that of being possible beneficiaries by my action. They do stand in this relation to me, and this relation is morally significant. But they may also stand to me in the relation of promisee to promiser, of creditor to debtor, of wife to husband, of child to parent, of friend to friend, of fellow countryman to fellow countryman, and the like; and each of these relations is the foundation of a prima facie duty, which is more or less incumbent on me according to the circumstances of the case." Bibliography: Foot, Philippa (ed.) Theories of Ethics Oxford University Press, 1990 Honderich, Ted (ed.) The Oxford Companion to Philosophy Oxford University Press, 1995 Mackie, J. L. Ethics: Inventing Right and Wrong Penguin, 1977 Norman, Richard The Moral Philosophers Oxford University Press, 1983 Ross, W. D. The Right and the Good London, 1930.

Internet Censorship Means No Freedom of Speech -- Argumentative Persua

Picture it: you pick up your phone to read your email. You're expecting a message from a friend, who is sending you some information on breast cancer, but when you check your inbox there is instead a message from the server. It says the message that was sent to you from the address of your friend has been intercepted because it contained indecent material that did not comply with FCC regulations of the Internet. You call your friend only to find that the police have come and taken her away, and she is now facing up to two years in prison and/or up to $100,000 in fines. The message sent by your friend contained the word "breast," which by current FCC standards is indecent, and thus not permitted to be transferred on the Internet. Due to this, your friend is now subject to criminal charges.   Ã‚  Ã‚  Ã‚   Sound ridiculous? Unreasonable? Perhaps even a bit scary? It is all three of these things, but further, it is impending reality. This situation is very possible, in the very near future. On February 8, 1996, President Clinton signed the Exon Bill, part of the Communications Decency Act; a bill which makes the possibility of this situation a frightening reality. This bill will allow the government to censor the Internet, by any means it deems necessary. Under the CDA the "seven dirty words", as well as anything the government considers sexually explicit or "indecent", will be banned from the Internet. The CDA, however, will not be enforceable until all appeals made against it by organizations such as the Citizens Internet Empowerment Coalition (CIEC), and the Center for Democracy and Technology (CDT), are resolved.      Ã‚  Ã‚  Ã‚   The Internet is a worldwide medium for communication and the transfer of information. It is also, theoretica... ...Internet. They also succeeded in doing this without government interference, or threatening our rights as Americans. Further, it does this in a way which keeps parents involved in their child's activities, and preserves the parental right to decide what their child is exposed to. It also ensures that the growth of the Internet is not stunted in any way.   Ã‚  Ã‚  Ã‚   If people are educated on this issue, then they will be aware of what is occurring in this conflict, so they will be ready to stand up for their rights. Anyone who is informed on the subject will not want to risk losing their rights or freedom. Further, if there are solutions which will protect children on the Internet that at the same time protect our freedom of speech and the growth of the Internet and all its information, thus appeasing both sides, it is only logical and reasonable that we follow them.

French democracy 1970- future :: essays research papers

A comparative chronology of democracy/election and how it has and will influence politics in France between the time period of 1970-2020.   Ã‚  Ã‚  Ã‚  Ã‚  In 1958, the highly centralized Fifth Republic was created, which lasts to the present day. Its constitution is characterized by the strong executive powers vested in the presidency. This constitution was approved by popular vote, and direct elections every seven years elect a President. The President presides over a cabinet of members headed by a Prime Minister of his or her choosing. The legislative body is divided into two houses, the National Assembly and the senate, whose members are elected for nine-year terms. The National Assembly's members are directly elected for five-year terms. The Senate members are indirectly elected by an electoral college to serve nine-year terms. The French judicial system assesses the constitutionality of legislation that is referred to review by the Parliament, Prime Minister or President. The Fifth Republic was almost overthrown in 1968 by a radical alliance of students and industrial workers. In reaction, conservative presidents and center-right majorities in the National Assembly governed France throughout the 1970s. In 1981, a Socialist Francois Mitterland won the presidential election, the first time the Socialist party’s candidate had been victorious. In May 1988, he was reelected for a second term. Jacques Chirac, who had been both mayor of Paris and Prime Minister, had succeeded Mitterland as president in May of 1995 after a narrow victory over the Socialist challenger Lionel Jospin. In the legislature, Chirac had the benefit of a conservative majority. This came about after a victory for the right in the legislative elections in March 1993: unusually, the two right-wing parties, the Gaullist Rally for the Republic Party (RPR) and the more centrist Union Democratique Francaise (UDF)-normally fierce rivals, agreed to present joint candidates. Edouard Balladur of the RPR, a sometime Minister of Finance, became Prime Minister. In 1995, Balladur was replaced by Alain Juppe, whose rigorous pursuit of an economic austerity program undermined the support for the government and opened the way for revival of the left.   Ã‚  Ã‚  Ã‚  Ã‚  Presently, France has a mixed presidential and parliamentary government that unites directly and popularly elected President, as Head of State, with a cabinet dependent on parliamentary confidence. As in other presidential governments, the president’s term is fixed, but he or she may be reelected an unlimited number of times. The French Constitution of 1958 reduced the power of the Parliament and conferred onto the President the right to dissolve the National Assembly and to appoint the head of French government, the Prime Minister, as well as the Council of Ministers. French democracy 1970- future :: essays research papers A comparative chronology of democracy/election and how it has and will influence politics in France between the time period of 1970-2020.   Ã‚  Ã‚  Ã‚  Ã‚  In 1958, the highly centralized Fifth Republic was created, which lasts to the present day. Its constitution is characterized by the strong executive powers vested in the presidency. This constitution was approved by popular vote, and direct elections every seven years elect a President. The President presides over a cabinet of members headed by a Prime Minister of his or her choosing. The legislative body is divided into two houses, the National Assembly and the senate, whose members are elected for nine-year terms. The National Assembly's members are directly elected for five-year terms. The Senate members are indirectly elected by an electoral college to serve nine-year terms. The French judicial system assesses the constitutionality of legislation that is referred to review by the Parliament, Prime Minister or President. The Fifth Republic was almost overthrown in 1968 by a radical alliance of students and industrial workers. In reaction, conservative presidents and center-right majorities in the National Assembly governed France throughout the 1970s. In 1981, a Socialist Francois Mitterland won the presidential election, the first time the Socialist party’s candidate had been victorious. In May 1988, he was reelected for a second term. Jacques Chirac, who had been both mayor of Paris and Prime Minister, had succeeded Mitterland as president in May of 1995 after a narrow victory over the Socialist challenger Lionel Jospin. In the legislature, Chirac had the benefit of a conservative majority. This came about after a victory for the right in the legislative elections in March 1993: unusually, the two right-wing parties, the Gaullist Rally for the Republic Party (RPR) and the more centrist Union Democratique Francaise (UDF)-normally fierce rivals, agreed to present joint candidates. Edouard Balladur of the RPR, a sometime Minister of Finance, became Prime Minister. In 1995, Balladur was replaced by Alain Juppe, whose rigorous pursuit of an economic austerity program undermined the support for the government and opened the way for revival of the left.   Ã‚  Ã‚  Ã‚  Ã‚  Presently, France has a mixed presidential and parliamentary government that unites directly and popularly elected President, as Head of State, with a cabinet dependent on parliamentary confidence. As in other presidential governments, the president’s term is fixed, but he or she may be reelected an unlimited number of times. The French Constitution of 1958 reduced the power of the Parliament and conferred onto the President the right to dissolve the National Assembly and to appoint the head of French government, the Prime Minister, as well as the Council of Ministers.

Mercury Drug Research Essay

Mercury Drug Corporation is the Philippines’ dominant pharmacy group. The Quezon City-based company operates a national chain of more than 450 drugstores, including company-owned and franchised stores. Mercury Drug is estimated to sell as much as 60 percent of all medicines sold each year in the Philippines (the country’s hospitals sell about 12 percent of medicines). Mercury Drug’s pharmacies follow the American model, combining drug and medical equipment sales with over-the-counter medicines, personal care items, basic household needs, cosmetics and other beauty products, and the like. Most of the company’s stores also are equipped to store and sell serums, blood plasma, albumin, and similar biologically active medical products. In addition to its drugstores, Mercury operates a chain of Mercury Drug Superstores. Generally attached to the company’s pharmacies, the Mercury Drug Superstores extend the group’s assortment to include convenience store and fast-food items. By the mid-2000s, Mercury Drug Corporation operated more than 150 Mercury Drug Superstores. Founded by Mariano Que, who first sold pills from a pushcart in the 1940s, Mercury Drug Corporation remains a privately held company. Leadership of the company also remains in the family: The company’s president is Mariano Que’s daughter, Vivian Que-Ascona. Mercury Drug is a subsidiary of the Mercury Group of Companies, which governs other Que family interests, including the 10*Q convenience store chain and the Tropical Hut fast-food group. In 2003, Mercury Drug’s revenues amounted to nearly PHP 43 billion ($8.8 billion). Founding a Filipino Pharmacy Giant in the 1940s Mariano Que started his career working in a Manila drugstore in prewar Philippines. There he came into contact with many medications, including the newly discovered class of sulfa drugs, including sulfathiazole. These new drugs, developed by German scientists in the early 1930s, were quickly hailed as new â€Å"miracle† drugs. Indeed, the sulfa drugs enabled the treatment of many illnesses, such as pneumonia, gonorrhea, and other bacterial infections, that previously had been difficult, if impossible, to treat. Despite the fact that the sulfa drugs later were shown to have a number of undesirable side effects (they formed deposits in the kidneys, and bacteria quickly became resistant), they were credited with saving millions of lives around the world through World War II. The end of the war and the liberation of the Philippines by U.S. forces brought new business opportunities in the country. During the occupation, supplies of medicines had become scarce, and the immediate postwar period saw a surge in demand for sulfa drugs, and sulfathiazole, considered by many to be a virtual cure-all. With most of the country’s businesses, including its pharmacies, destroyed during the war, much of the country’s trade shifted to its busy marketplaces. Mariano Que, inspired by the new entrepreneurial spirit, used his drugstore experience to launch his own business. At first, Que bought and sold medical vials and capsules. After he had generated sufficient savings, however, he took PHP 100 (worth about $1.50 at the time) and bought a bottle of sulfathiazole tablets. Que brought the sulfathiazole bottle to Manila’s busy Banbang market and sold the pills—in single doses. The method of selling, known as â€Å"Tingi-tingi,† became extremely popular in the poverty-stricken Philippines, bringing life-saving medications within financial reach of many more people than before. Que invested his profits in purchasing more pills, and before long he had generated enough revenue to buy a pushcart, which he filled with an expanding assortment of pharmaceuticals. The unregulated nature of the country’s drug market, especially its pharmaceutical black market, led to abuses by sellers, who sometimes peddled fake or dangerous formulations, or sold medications long out of date, often at extortionist prices. Que, however, built a reputation for the quality and freshness of his products, and also for the fairness of his prices. Before too long, he had built up a steady clientele, and in March 1945, Que opened his first store. Que named the Bambang-located store Mercury Drug, after the Roman god and bearer of the caduceus, the symbol of the medical profession. Branching Out in the 1970s Mercury Drug remained a one-store operation into the 1960s. In the meantime, Que continued to drive innovations in the Filipino pharmacy sector. In 1948, for example, Que began a drug delivery service, becoming the first to use motorized vehicles for swifter delivery times. In the 1950s, Que expanded his store hours, introducing a 17-hour-per-day, seven-days-per-week opening schedule. Part of the motivation behind the move came in recognition of a Filipino tendency to auto-medicate their illnesses. By remaining open  longer, Mercury Drug responded to its clients’ demands for increased access to pharmaceutical products. Launched in 1952, the new opening schedule was expanded to 24 hours per day in 1965. Mercury Drug began its drive to become the Philippines’ dominant drugstore group in the next decade. At the beginning of the 1960s, the company was contacted by the Ayala Corporation, which was building a shopping center in Makati. Ayala offered to lease space to Mercury, in order to include drugstore services at the center. Mercury agreed, and once again revealed its penchant for innovation, opening the country’s first self-service pharmacy in 1963. Two years later, Mercury opened its third drugstore, in Quiapo, which became the company’s flagship and set the model for its further development. In 1967, the company opened a centralized warehouse to serve its growing store chain, introducing computer-guided temperature controls to safeguard its products. Then, in 1969, the company became the first to introduce biological refrigerators in its stores. This permitted the company to assure the quality of its life-saving medicines. Mercury Drug began building out its n etwork of drugstores, staying close to the Manila market for much of the early 1970s. The company also began branching out beyond pharmaceutical sales. A significant early purchase was that of Medical Center Drug Corporation (MCDC). Founded in 1946, MCDC focused on sales of pharmaceutical supplies, equipment, and basic surgical instruments. The purchase of MCDC, complementary to its existing drugstore business, led Mercury Drug to change its structure. In 1972, Que created the Mercury Group of Companies, Inc., which in turn oversaw Mercury Drug and MCDC. Both companies remained independent of the other; in 1980, MCDC changed its name, to Medical Center Trading Corporation (MCTC), in order to highlight its difference from Mercury Drug. MCTC then grew into the Philippines’ leading importer and distributor of medical, hospital, laboratory, and related equipment, with branches throughout the Metro Manila and surrounding region. MCTC was not the only venture by Que (who was joined by daughter Vivian Que-Ascona, later president of Mercury Drug) to expand beyond his drugstore empire. The introduction of the convenience store concept in the Philippines in the early 1980s represented both a new source of competition for Mercury Drug and a new opportunity. Mercury developed its own convenience format in response to the growth of competitors such as 7-11. Typically located next to its drugstores, the Mercury Drug Superstores expanded the company’s range of goods beyond drugs and into wider consumer categories, such as beauty and personal care products, fast-foods, and the like. Separately, the Que family added other interests, including the Q*10 convenience store format and the Tropical Hut fast-food restaurant chain. Nonetheless, Mercury Drug Corporation remained the focus of the family’s holdings. â€Å"Oligopoly† in the New Century Mercury Drug, meanwhile, continued to grow strongly. In 1976, the company expanded beyond the Metro Manila market for the first time, and over the next decades added locations in the Luzon, Visayas, and Mindanao regions of the Philippines as well. Supporting this network was the implementation of a fully computerized warehousing, inventory, and order processing system, installed in 1985. Mercury Drug’s growth was impressive: By 1995, the company operated more than 270 stores. Less than ten years later, Mercury had expanded its number of branches to more than 450, giving it a near monopoly grip on the country’s drug sales. By 2004, Mercury controlled as much as 60 percent of all drug sales in the Philippines. Ironically, Mercury’s dominant position led the group, which had achieved its early growth based on its low prices, to be criticized for what many considered as its restrictively high prices. Indeed, as some critics pointed out, similar drugs could be purchased in India and other markets for as much as one-third the price Mercury Drug charged. In the early 2000s, the government began taking action to force the Philippines’ drug industry, including Mercury Drug, to lower prices on many life-saving medicines. As part of that effort, the country’s Trade and Industry and Health departments began encouraging the parallel importation of pharmaceutical generics from India, which had earned worldwide recognition for the quality of its generic equivalents. Company Perspectives: The company’s mission is continuously be the leading, trusted and caring drugstore. In 2004, the government stepped up its pressure. In September of the year, the government passed legislation expanding drug discounts for the country’s senior citizens. The country’s smaller independent drugstore owners protested the decision, in part because it was expected to serve only to increase Mercury’s dominance over the market—as the country’s largest retailer of pharmaceutical products, Mercury was easily able to negotiate discounted prices from its supplies. Also in that year, President Arroyo established the lowering of drug prices as one of the government’s priorities. In December 2004, the Filipino government announced a new plan to break what some were calling Mercury’s â€Å"oligopoly† on the country’s retail market. The Philippine International Trading Corp. (PICT), owned and run by the Filipino government, announced its intention to organize up to 300 of the country’s independent pharmacies into a new network of privately owned and operated drugstores, dubbed â€Å"Botika ng Bayan.† The new network would then sell drugs, sourced by PICT directly from drug companies, at prices as much as six times less expensive than â€Å"market†Ã¢â‚¬â€i.e., Mercury’s—rates. Despite these pressures, Mercury Drug Corporation remained a fixture on the Philippines pharmacy market. The company also remained one of the Philippines’ largest corporations, ranking in eighth place among the country’s largest corporations and third place among the corporations in the high-quality services/products br acket. Mercury Drug appeared to have discovered its own â€Å"miracle drug† for success. Principal Subsidiaries Mercury Drug Superstore. Principal Competitors Caltex; I-Mart International Corporation; Phils. Corporation; Easy Mart; Petron Corporation; Philippine Seven Corporation; Robinsons Convenience Store Inc.; Seaoil Philippines Inc.; Shell Philippines Inc.; Philippines Corporation. How did Mercury Drug Started? From its humble beginnings, Mercury Drug has gone beyond expectations. Shortly after the liberation of Manila from Japanese occupation, Mariano Que, realizing the need of the people for medicines, bought with his hard earned savings of P100 a bottle of 1000 tablets of Sulfathiazole and sold it â€Å"patingi-tingi† for P1.00 per tablet in the sidewalks of Bambang, Manila. Sulfathiazole is a wonder drug that cures all during that time. From pushcart – peddling and with his previous working experience in a drugstore before the war, he eventually opened his first small drugstore in Bambang Street. Mercury Drug has today grown into a vast network of over 700 company-owned and franchised stores nationwide. Mercury Drug Stores Success Mercury Drug believes that it owes its success to the millions of customers who have trusted and patronized the drugstore chain all throughout these years. Its feat could also not have been possible without its pool of professional and dedicated staff numbering close to 9,000 today. As a way of giving back to the people, Mercury Drug vows to bring quality, safe and affordable health-enhancing and life-saving medicines closer to the public. In the first place, it is what the name Mercury Drug stands for. In Roman mythology, Mercury is known as the god of commerce and manual skill. Being the messenger of gods, Mercury needed a winged feet for his swift flights. Mercury Drug remains committed to its name as seen on its corporate philosophy of total and speedy customer service: â€Å"To serve you, to have what you want, when you want it.† Aside from bringing its chain of stores closer to the homes of the people, Mercury Drug has constantly endeavored to reach the hearts of the customers. To achieve this, Mercury Drug has taken pride in the introduction of many firsts in the drug retailing business —all in an effort to satisfy, please and further serve the people. Mercury Drug Innovations In 1945, it opened a drugstore and one of its innovations is to sell â€Å"tingi-tingi† or piece by piece to those who could not afford to buy a whole bottle of medicine. Realizing that not everyone could go to the drugstore, Mercury Drug introduced the first motorized customer delivery service in 1948. Four years later, it commenced the 17-hour, 7 days a week drugstore service; in 1963, the country’s first self-service drugstore; in 1965, the 24-hour, 7 days a week service; in 1967, the first computerized temperature-controlled central warehouse; in 1969, the first drugstore chain to use biological refrigerators to preserve life-saving medicines and in 1976, the first drugstore chain to expand throughout Luzon, Visayas and Mindanao. Mercury Drug believes that quality and life-saving medicines made affordable and accessible are as important today as it was then. Now more than ever, it is committed to introducing enhanced services to better serve the customers farther and wider, whoever and wherever they may be. For instance, Mercury Drug makes certain the availability of less common but life-saving medical products such as serum, blood plasma, albumin and the like that are stored in a Bio-refrigerator. This would require Mercury Drug to invest on modern technology and to continuously upgrade its facilities in its head office, stores and distribution centers. Aside from pharmaceutical products, it now carries basic household necessities such as food, health and personal care products and others for the buying convenience of its customers. It has also incorporated value added facilities and services in many of its drugstores. More and more branches are open on a 24-hour service all days of the week. Aside from cons istently complying with the 20% discounts to senior citizens, Mercury Drug has also launched its †Suki† card, a customer program as a way of expressing gratitude to its loyal customers. As a drugstore with a heart, Mercury Drug has been conducting â€Å"Operation Bigay Lunas† every March 1, on their anniversary day together with its business associates. For the past decade, this annual and all-day free clinic catering to the less-privileged provides medical consultations and free medicines to indigent patients in selected cities and municipalities nationwide. This year alone, it served more than 130,000 beneficiaries in around 63 cities and municipalities. In 2002, Mercury Drug, in partnership with the Philippine Business for Social Progress (PBSP), has launched a program that has been helping rural and urban marginalized communities nationwide to have access to potable water system within their communities through the Artesian Well Project. The installation of this potable water system helped improved the quality of life of the beneficiaries by promoting better health and sanitation practices. Mercury Drug Perspectives and its Struggles with the Philippine Government In 2004, the government stepped up its pressure. In September of the year, the government passed legislation expanding drug discounts for the country’s senior citizens. The country’s smaller independent drugstore owners protested the decision, in part because it was expected to serve only to increase Mercury’s dominance over the market—as the country’s largest retailer of pharmaceutical products, Mercury was easily able to negotiate discounted prices from its supplies. Also in that year, President Arroyo established the lowering of drug prices as one of the government’s priorities. In December 2004, the Filipino government announced a new plan to break what some were calling Mercury’s â€Å"oligopoly† on the country’s retail market. The Philippine International Trading Corp. (PICT), owned and run by the Filipino government, announced its intention to organize up to 300 of the country’s independent pharmacies into a new network of privately owned and operated drugstores, dubbed â€Å"Botika ng Bayan.† The new network would then sell drugs, sourced by PICT directly from drug companies, at prices as much as six times less expensive than â€Å"market†Ã¢â‚¬â€i.e., Mercury’s—rates. Despite these pressures, Mercury Drug Corporation remained a fixture on the Philippines pharmacy market. The company also remained one of the Philippines’ largest corporations, ranking in eighth place among the country’s largest corporations and third place among the corporations in the high-quality services/products bracket. Mercury Drug appeared to have discovered its own â€Å"miracle drug† for success. Mercury Drug Mission Statement â€Å"Continuously be the leading, trusted and caring drugstore.† In the years to come, Mercury Drug will keep on looking for opportunities to further enable customers to have more access to quality, safe and life-saving medicines, thus enabling them to have more meaningful, healthier and longer lives. It will always pursue its commitment to better and further serve its customers whose trust and loyal patronage has allowed Mercury Drug to be of continued service to the nation. Mercury Drug Official Website: https://www.mercurydrug.com Mercury Drugstore| â€Å"This drugstore as I believe have also started as a small pharmacy and they grew to be a big chain of drugstores†inquire| â€Å"I like the idea of what they have presented to their clients and customers, you can have this Suki Card and earn points as you purchase in the mercury drugstores†inquire| â€Å"The best thing about mercury drugstores is that there are branches, usually near residential areas that have extended operating hours†inquire| â€Å"Mercury drugstore branches are also strategically placed in some shopping malls that is convenient for customers†inquire| | | | People in the Philippines, especially those who live in the urban areas are very much exposed to the drugstores called Mercury Drug. This is a local drugstorechain in the country that has quite a number of branches throughout the country. This drugstore as I believe have also started as a small pharmacy and they grew to be a big chain of drugstores. I like the idea of what they have presented to their clients and customers, you can  have this Suki Card and earn points as you purchase in the mercury drugstores; these points are then converted to cash to be used for your succeeding purchases. Known for having the most complete varieties of medicines, even those that are not very common, mercury drug sure has made their way to the top of the pharmaceutical industry as a retailer. Just a few years back, they have also put up some retail products sold in their bigger shops which is also good, since you can use your membership card with supermarket items like household products, or bread s, and chips. The best thing about mercury drugstores is that there are branches, usually near residential areas that have extended operating hours. This helps a lot to those families who will have emergencies and would need to buy medicines during these hours. They open early too, for those who will be going to the office, so they can purchase what they need first prior to their work time. Mercury drugstore branches are also strategically placed in some shopping malls that is convenient for customers; not only that, aside from the usual medicine, and healthcare products, Mercury Drug also are selling some medical equipments common to hospital patients and practitioners. The first Mercury Drug drive-thru The company began in 1945 with a single store. Today, Mercury Drug has more than 700 stores. Even with a wide lead over competitors, Mercury Drug still aspires to reinvent itself. I happen to pass by Madison St. in San Juan Greenhills and was surprised to see a Mercury with a drive-thru. Terms of UseCLOSE Please read this agreement carefully before accessing or using this site and its mobile applications. By accessing or using this site, you agree to be bound by this agreement. The information and services on this site are provided by Mercury Drug and its suppliers, subject to your agreement to the terms and conditions below. Use of Information and Services. The information (including without limitation advice and recommendations) and services on the site are intended solely as a general educational aid and are neither medical nor health care advice for any individual problem nor a  substitute for medical or other professional advice and services from a qualified health care provider familiar with your unique facts. Always seek the advice of your physician or other qualified health care provider on any questions you may have regarding a medical condition and prior to starting any new treatment. Nothing contained in this site is intended to be used for medical diagnosis or treatment. The information and services are provided with the understanding that neither Mercury Drug nor its suppliers or users are engaged in rendering legal, medical, counseling or other professional services or advice. Your use of the site is subject to the additional disclaimers and caveats that may appear throughout the site. Mercury Drug and its agents assume n o responsibility for any consequence relating directly or indirectly to any action or inaction you take based on the information, services or other material on this site. While Mercury Drug strives to keep the information on this site accurate, complete, and up-to-date, Mercury Drug and its suppliers cannot guarantee, and will not be responsible for any damage or loss related tothe accuracy, completeness or timeliness of the information. 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Mercury Drug has no responsibility for the content of any material posted by users, but Mercury Drug reserves the right in its sole discretion to (i) edit or delete any documents, information or other material submitted to or appearing on this site, and (ii) refuse access to the site to any user that  violates this agreement. Bulletin boards and chat rooms contain the opinions and views of other users. Mercury Drug is not responsible for the accuracy of any messages on bulletin boards and chat rooms, and you should always consult a physician or other qualified health care provider before relying on any information you find on these sites. 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Teaching: a Noblest Profesion

For the last 50 years, educators have devoted a great deal of energy to the debate whether teaching can be considered as a profession. Unfortunately, this turns out to be a wrong question, and so led us to the wrong sort of answers. Teaching is really a noble profession. Every one of us, including our nation’s President is the product of teaching. The teacher is the one who molds a child into what he will be in the future. In this study, we will learn about the teachers, and the nature, history, the art, essentials, strategies, cycle and imperatives of teaching.Teacher Teacher is a person who provides education for pupils and students. The role of teacher is often formal and ongoing. Origin The word â€Å"teacher† is the noun form of the verb ‘teach’, the word ‘teach’ derives from the English word tà ¦can which means to show, point out or give instruction. In 1290, the word teacher began to be used for the index finger or one ‘that point s out’. By 1300, it took on its modern meaning, or ‘one who teaches’. Teach in old English first meant â€Å"to present or to point out, instruct† and the word is Germanic origin.The word teacher was first used to mean ‘that which points out’ and then quickly became used in the sense of â€Å"instructor†. Great Teachers A teacher shapes the personality of his student. They help child reach the highest possible degree of personal development. A good teacher not only shows the right path that the students should follow but also prepares the human resource for the further development of the nation. Most Famous Teacher Some of the most important men in history have been teachers. The most famous teacher in the western world was Jesus of Nazareth.His teaching had two aspects, both vitally important and closely connected. He taught his own pupils, the Jewish people, his pupils were with him all the time. They were all poor, ordinary men, simp le and good. He also taught the general public. He read out a piece of the scriptural books and then explains it to the others. But more often Jesus delivered short speeches in the open air, huge crowds gather to hear him, and simply hoping they would learn something. Nature of Teaching Teaching is regarded as the noblest of all professions in the world.It is an occupation that will not give you a promotion on very easily base on your performance. In its broadest sense, teaching is a process that facilitates learning. The choice of learning activities whereby the goals of education are realized in the school is the responsibility of the teaching profession. Teachers vary in their views of nature of teaching. Over the years many have debated on whether teaching is an art or a science or both. Others view teaching as a system. As an art, teaching calls for intuition, inspiration, talent and creativity.Teachers who adhere to this view look at students as individuals with different abil ities and backgrounds. These teachers believe that teaching requires an ability to see through and respond to individual differences among learners. As a science, teaching requires knowledge of scientific discoveries regarding the teaching- learning process, the objectives of education, subject matter and the nature of learners. Teacher who believes in this point of view consider knowledge and applications of techniques already tested to bring out learning as vital in their success as teachers.When viewed as both, teaching requires striking a balance between the application of proven instructional principles and the use of intuitive approach of an artist. Teaching as a system, requires an understanding of the role of the more mature, experienced members of society in stimulating, managing and guiding the immature. Teaching Teaching is all about inspiring, engaging, and empowering our children and young people. It is about making a difference to future generations. History In ancient India, China, Egypt and Judea, teaching was often performed by a priest or prophet, and the teacher enjoyed prestige and privilege.Among the Jews, many adults considered teachers the guide to salvation and urged children to honor their teachers even more than their parents. By the Middle Ages in Europe (5th century to 15th century), the Roman Catholic Church had taken over the responsibility for teaching, which was conducted in monasteries and specially designated learning centers. In North America a commitment to education played an important role in colonial development of the continent. They also valued the role of higher education.They considered education not only a means of harnessing talent in the nation, but also a means of teaching people the demands of democratic citizenship. The Art of Teaching Teaching has defined not simply as a process of imparting knowledge nor getting a message across but rather a process of communicating aimed at affecting desirable changes in the behavior of the learner. It holds the key to character of its people. Teaching is not an easy task. It’s an art form; one that requires craft, sensitivity, creativity, and intelligence. Essentials of Good Teaching There are different ways of good teaching.The primary characteristic of the teacher is to like children. A teacher must not only like the young because they are young. He must enjoy their company in groups. Meanwhile, it is enough to point out that there are many pupils than teachers in the world. Others include, proper training, patience, sense of humor, excellent attendance, hardworking, skill in lesson planning, interest in each child, patience and creating a positive learning atmosphere and developing a good rapport without showing favoritism. Hardest Jobs in Teaching The teachers play many roles.The roles they played include the following: controller, assessor, a resource, coach, tutor, organizer, facilitator, counselor, an instructor, a provider of experiences , model, motivator, authority, arbiter, examiner, disciplinarian, balancer, mentor, prompter, participant, performer, rapport builder, public relations, specialist and parents surrogate. There are many jobs in teaching, but one of the hardest jobs is to be a leader. As a leader she is first to act to show ready, willing and active participation, first to show how things should be done correctly, and first to take a principal role in any group undertakings.Above all, she is able to move the members, has full command and authority and can influence others to follow. Teacher leadership roles also vary in accordance with the professional development experience of the teacher. Teaching Strategies There are varieties of teaching that instructors can use to improve student learning. Listening At the four language skills, listening has been sadly neglected. Students listening comprehension usually lags behind. They lack the ability to comprehend the spoken language.Because language is basic ally oral, students should develop their listening and speaking skills side by side with their reading and writing skills. Speaking In language teaching, the teacher serves as a model to the students. Teacher should therefore, be able to produce the vowel and consonant sounds correctly for the student’s imitate. Before the students can actually communicate in sentences, they have to know the sound system of the language. Hence, from the kindergarten to the sixth grade, pronunciation lessons are a must.Students should know the proper stress of words, phrases and sentences and observe the proper stress of words, phrases, sentences, and observe the proper pauses when speaking to avoid misinterpretation of what they hear and to be understood by other. Reading Teaching strategies in reading are based on the philosophy and theories regarding the meaning, nature and structure of reading. They are also based on the important foundation disciplines such physiology, linguistics and soc iology. Reading is the process of making and getting meaning from printed word symbols.Efficient reading is an active dialogue between author and reader. The efficient reader is ready to evaluate, challenge and criticize reading materials. The man who read well is the man who leads. Writing Before one can teach properly, however, one must first have a clear idea of what good writing is and how it is produced. Based on the concept of writing as a thought process, the teacher of writing is concerned with developing in the learner ability to marsh all his ideas in such a way that he is able to select what are important and relevant to his purpose, at the same time to present them in a coherent and logical order.The pupil must learn to manipulate English patterns in order to produce texts that are grammatically acceptable, and they are required to learn how to organize sentences in a way that a definite communication purpose is served such as narrating, arguing, defining, explaining, de scribing, etc. Planning for Effective Learning and Teaching These days, many people can be a teacher, but the question is, are these people can be an effective teacher? Clearly, to be an effective teacher is more complicated and difficult than many people think.Effective teachers are distinguished by their dedication to the students and to the job of teaching, and feel responsible for the achievement and success of the students and own professional development. Effective teachers really believe that all students can learn, although all learn differently. Teachers will benefit when they learn how to plan for effective teaching and learning. Planning lessons for a whole school year can be challenging, but they can be successful if they start early and continue modifications throughout the year. Effective learning in school doesn’t happen by accident. Good lessons have to be planned for.It is important that a teacher understands clearly what he should do to bring about desirable learning in the students. This is his main role. He needs to plan his work. Planning for effective teaching is a lengthy process, but teaching the lesson, requires implementation and skill. Planning effective learning and teaching experiences are one of the skills the teacher has to develop. Planning insures more or less the direction that his efforts will take. Careful planning can give the teacher a sense of confidence in overcoming nervousness and preventing wastage and confusion especially during the first days of teaching.Teaching Imperatives In order to guarantee a continuing professional development of teachers these three distinct concerns must be applied: Knowledge Teachers must be sensitive, daring and ready to explore and widen the scope and coverage of the content they are teaching. They must not only be grounded in the basics of discipline, steep in recent trends, new understandings and logical predictions characteristics of professional growth, but more importantly we ll-versed in assimilating and sustaining valuable learning.Skills Teachers play a significant role in developing the same skills and creativity in using the technologies must appropriate for the kind and nature of learning desired. They will be the most effective to provide such assistance only if they have been sufficiently trained and prepared for it. Attitudes and Values Knowledge and skills will undoubtedly enhance and nurtured if some valuable personal and professional values are firmly developed.Teachers whose main responsibility is to mold the minds of the young should e imbued with such values as critical mindedness, creativity and innovativeness, strong motivation, to grow professionally and to adopt to the challenges of societal changes. In conclusion, teachers are the guiding light to students. Teachers are miracle workers when it comes to trying to get every student to pass a test. Teachers are also a knowledgeable worker, transporting much knowledge while shaping the mi nds of our youth and thus have a responsibility and image to uphold. In order to maintain structure of professionalism in the educational environment, education systems need to take steps to make sure they handle this task efficiently.